DataDome was looking to refresh their brand. I developed new brand guidelines and deliverables to create a standout brand that set itself apart from competitors. The focus was on enhancing brand awareness, boosting social media presence, and driving an increase in ARR. The first step was researching competitors. We learned from tradeshows that the cybersecurity space was largely dominated by blue logos, so we wanted DataDome to stand out. I blended mint and sky colors to create a darker teal, complemented by warmer secondary colors to make the brand pop.